Rack Room Spring Campaign 2011

I recently did a shoot down in Ft. Myers Fl. for Rack Room Shoes. It was for their National Spring Campaign and it features real customers as the models. The shoot involved my crew and myself shooting all the stills as well as behind the scenes video and interviews. It took place over three days, and the Rack Room customers were able to experience what it's like to be models and they really seemed to have a great time. I think the fact that the kids were missing school for those three days, probably helped!

You can see a few of the images from that shoot below, as well as the behind the scenes video.