Showing posts with label Art buyers. Show all posts
Showing posts with label Art buyers. Show all posts

Thursday, June 2, 2016

Campaign for Rack Room Shoes

A couple of months ago I had the fun experience of shooting for Rack Room shoes and Art Director Shara Knee. We shot for three days and got a lot of great images. Shara was great to work with. She knew what she wanted and we discussed options and angles to get the best images possible. I hope to work with her again soon.
TO achieve this look, we used one large Paul Buff parabolic umbrella  just off to the right as our main light and then we used two smaller umbrellas on the background, one on each side, pointed at the wall. We also had multiple V-flats to help reflect and block some of the light. We wanted to keep a very soft shadow on the floor and give a little depth and contour to the model and shoes. I think we achieved all of our goals.

Here is one of the images from that shoot:

Wednesday, January 27, 2010

Let's hear it for New York

I just came back from 2 days of meetings in NYC, and as I always seem to be when I get back from New York, I am inspired and excited to get to work. There's something about NYC that makes me want to get out and shoot, bring my photography to a higher level. It could be the people I meet and the friends I see. The Art Buyers, Art Directors and Creative Directors all inspire me, either with their critique of my work or with their stories of jobs they are doing or have done. I have a great time seeing my friends that live in the city. We always have lunch or dinner at someplace new and just hearing how they're doing and what they're doing can be inspiring and interesting.
Last week I met with photo rep, Janice Moses. We met for coffee and discussed my work and her photographers and what she expects from the photographers she represents. I really enjoyed our talk and I left feeling like I  had a better grasp of what I need to do to bring my business up to the next level. Between Janice and one or two of the Art Buyers I met with, I left NYC feeling like I had a slightly new direction in which I want to take my photography. I also have a renewed energy and focus for the business side of this wonderful career I have chosen.
So, Let's hear it for New York! Whether you love it or hate, it can definitely inspire you.